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Client: Monocle Magazine
© Alexei Vella

Asia-Pacific:
Six Canadian hockey players will compete under South Korea’s flag in the 2018 Winter Olympics. Not a powerhouse on the ice, the games’ host country naturalized the players to give its team a shot at making the podium.

AME:
As Canada eyes up a seat on the UN Security Council by 2021, it is ramping up its peacekeeping commitments, with 600 troops about to be deployed to missions in Africa.

Diplomacy:
Using theater for a soft power play, Canada’s Washington embassy has sponsored a production of the musical “Come From Away”, set in Newfoundland. The aim is to entice theatergoers to visit the country for themselves.

Europe:
In order to fill the Royal Canadian Navy’s supply ship gap, Spain has offered up its naval replenishment ship ESPS Patiño for a second time this year, helping Canada with its training missions.

Food:
HyLife Foods sends 700 tons of pork weekly to Japan but most Japanese consumers have never heard of Canada’s largest porcine producer. To raise its brand profile in its largest export market, the La Broquerie, Manitoba-based company opened HyLife Pork Table in Tokyo’s Daikanyama district in September.

Americas:
The economic and political turmoil is propelling Brazilians to the Great White North: British Columbia has seen a 40% increase in the number of applicants coming to the province in the past year. 

Urbanism:
Taking a page from Ottawa and Toronto who have launched book-lending kiosks in public transport stations, Calgary has now opened a new library branch directly inside an LRT station on the city’s west end.

Business: 
In 2012, $18 million worth of maple syrup was stolen from Quebec’s Global Strategic Maple Syrup Reserve. The theft saw six million pounds of syrup disappear, shedding light on the existence of a controversial maple cartel – a plot thicker than the syrup itself.

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